Sales Deployment
The effectiveness of a healthy sales organization is all about the trade-offs between effort and reward. This involves assessing the value of a customer, and comparing that value to the effort necessary to release it. Good Sales & Marketing executives calculate this ratio subconsciously, deciding which accounts warrant more of their time and attention.
Topline Group has developed a proprietary program designed to systematically assess each of your accounts and determine how best to deploy your sales and marketing resources. With our Account Selection program, resources from unproductive areas can be re-applied to more valuable accounts, thereby maximizing your sales force's productivity.
At the heart of our program is a customer scoring methodology which segments customers into one of four quadrants based on the relationship between the amount of business each brings to the organization and the value of that business.
This account segmentation strategy makes proper deployment simple and guarantees that your sales efforts are maximized.